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The most well-known name for direct selling is MLM [Multi Level Marketing], in which producers use nationwide distribution hubs to send their goods directly to customers. This model is frequently falsely assumed by society and the legal system to be a Ponzi, pyramid, or chit fund. In light of the MODEL GUIDELINES ON DIRECT SELLING created by the Ministry of Consumer Affairs, Food & Public Distribution on September 16, 2016, this study will examine market standards and MLMs' operating procedures. It is really a challenging time to opt for direct sales legal services.

Without involving the participation of middlemen involved in the conventional channel of sale, a direct-selling corporation distributes and offers its goods and services directly to the consumer. Due to the elimination of intermediaries, this business model enables manufacturers to pay independent agents (also known as members, distributors, or agents) a certain sum (commission) in accordance with their sales volume. A direct-selling business frequently does not employ traditional advertising and instead relies heavily on word-of-mouth marketing from its customers. This no-advertising policy helps the business minimize costs while also preparing it to pay commissions to its members. Direct sales legal services are the need of the hour to cope with legal disappointments. 

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